Fiat 500 Abarth Gets Automatic Transmission To Woo Female Shoppers - Detroit Racing Forums

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Fiat 500 Abarth Gets Automatic Transmission To Woo Female Shoppers

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04-11-2013, 11:07 AM	#1
NewsBot Registered User Senior Member Join Date: Jun 2010 Posts: 47,914	Fiat 500 Abarth Gets Automatic Transmission To Woo Female Shoppers The launch of the Fiat 500 didn't go as smoothly as some had hoped. First, Chrysler dealers had to build special showrooms for the new model, since CEO Sergio Marchionne didn't want Fiats sold alongside other Chrysler brands. That slowed the rollout process. Then came the ads, featuring spokesmodel Jennifer Lopez. They raised brand awareness to be... More...

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