BMW goes after Uber, expands ReachNew car-share app to include ride-sharing

[NewsBot]

BMW said Tuesday that its ReachNow car-sharing app will add the ability to book an Uber or Lyft-like ride-share, making it the first to merge the two services. The app allows members to reserve a car, snag a ride, or schedule a pick-up for later. MORE: Trump trade tirade threatens BMW, Mercedes-Benz business on a global scale “From day one...

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