Cadillac launches BOOK, a $1,500-per-month car-sharing service - Detroit Racing Forums

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Cadillac launches BOOK, a $1,500-per-month car-sharing service

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01-06-2017, 05:22 PM	#1
NewsBot Registered User Senior Member Join Date: Jun 2010 Posts: 47,389	Cadillac launches BOOK, a $1,500-per-month car-sharing service Within three months of taking the corner office at Cadillac, Johann de Nysschen announced plans to move the brand's longtime headquarters from Detroit to New York. Why did he do it? De Nysschen had been hired to reinvent General Motors' struggling luxury brand, and to achieve that goal, he wanted to put Cadillac smack in the middle of the city... More...

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