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Unread 07-08-2010, 06:02 PM   #1
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Default UPDATED: Dodge Announces 'M10' Challenger Limited Edition with Video

Pietro Gorlier, President and CEO of Mopar and Ralph Gilles, President and CEO of Dodge, used the company's blog this morning to announce a limited run, special edition run of the 2010 Dodge Challenger. Gilles revealed that the "Mopar ’10 has a wicked, sinister appearance that will turn heads."


Image: Chrysler LLC

Limited to 500 units and available in both the USA and Canada, the car is offered only in black, with a choice of red, blue or silver Mopar side stripe. Inside, color-matching stitching is used in the leather seating, developed in conjunction with Katzkin. A new, leather wrapped steering wheel and shifter handle - T-handle on the automatic and pistol grip for the manual - are also included. According to Gorlier, the Mopar 2010 Dodge Challenger will arrive in dealerships next month.

The car will be built using the 5.7-liter HEMI engine, fitted with cold air intake and an all-new hood venting system which is expected to increase the output by fifteen HP. Chassis modifications include the addition of the Super Track Pac, which includes unique sway bars, bushings, springs and shocks. Mopar front and rear powder-coated strut tower braces augment the other suspension changes.



The sinsiter appearance is enhanced by 20-inch forged heritage gloss-black wheels, black-chromed grille surround and the functional, vented T/A-style hood with vintage hood pins. Goodyear RSA tires in 245/45-R20 will be suppied. The Mopar logo is used extensively no the car - on the front fascia, hood, hood-pin caps, body-side stripes, windows and on the chromed fuel door.

Pricing for the new model will be $38,000 with automatic transmission and a grand more for the manual tranny, including destination charges. Only 20% of the new model is expected to be manual. The Mopar Challenger will be revealed on July 24 at the Chrysler Museum Gala and simultaneously at the Mopar Mile-high Nationals in Golden, CO.

Separately, an apparent slipup at NADA Guides has revealed Chrysler's 2011 pricing strategy for the Challenger. The information has not been confirmed by the automaker at this time. Information in the NADA Guide suggests that the top of the line SRT8 model will drop from the current $43,680, to $43,100.

The base V6 model will start from $25,305, up from the current $23,695, while a new model, called the R/T Classic shares the same price with the 2011 R/T, at $32,770. The 2010 R/T started from $31,610. Feature content information was not available, which might explain the different price movements.




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