ADRL Announces New 13-Show Television Agreement with MAVTV

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O’FALLON, MO (August 10, 2010) - The American Drag Racing League (ADRL) is pleased to announce an extensive new television agreement with MAVTV, a national television network that caters to a motorsports audience.The agreement calls for 13 one-hour shows on the high-definition network, giving the ADRL a national television presence for all of its 2010 events. The television show will provide highlights, interviews and coverage of the 2010 ADRL Racing Series. MAVTV is currently available in more than 35 million homes and is growing at a rapid rate. It features a lineup of thrill-seeking programming that targets a male audience, ages 18-to-54. “We are thrilled to have a MAVTV as a media partner,” ADRL Executive Vice President Jeff Fortune said. “They expressed great interest in supporting the ADRL and our racers with a primetime slot, additional airings and promotional campaigns. “The agreement we have worked out is a tremendous package for us as well as MAVTV. They also appreciate the audience and exposure that we will provide for them with our fans.” The 1-hour broadcasts will begin on Thursday, September 2 and continue for 13 weeks. In addition, MAVTV will air multiple viewings of each broadcast and will heavily feature the ADRL in its on-air and online promotions. The series will focus on each race of the 2010 points season beginning with the ADRL LenMar Motorsports World Finals V from Ennis, TX.“We are extremely impressed by the success of the ADRL and feel that MAVTV is an excellent outlet to showcase the excitement of the ADRL racers and events. Newave TV presented some exciting plans for the production of the ADRL and we can’t wait to introduce it to our audience,” MAVTV President and COO Steve Smith said.The burgeoning network will also be at the final four ADRL events of the 2010 season, promoting its exciting programming and partnership with the ADRL.This television partnership with MAVTV also supports the ADRL’s other media efforts.“Television has a huge place in our growth, which makes MAVTV and Newave incredibly important to the future of the ADRL, and a great complement to everything we do in print, online and through our ticket distribution program,” Fortune said.

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