'Words matter': AAA study finds marketing muddles meaning of driver assistance system - Detroit Racing Forums

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'Words matter': AAA study finds marketing muddles meaning of driver assistance system

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09-10-2020, 11:20 AM	#1
NewsBot Registered User Senior Member Join Date: Jun 2010 Posts: 47,389	'Words matter': AAA study finds marketing muddles meaning of driver assistance system Breaking: People are fooled by marketing. This might not be news to anyone following the news, however when it comes to drivers buying new cars with new technology, the misinformation can be fatal for anyone on the road. AAA has joined the chorus of safety agencies and consumer watchdog groups in urging automakers to stop using branding that... More...

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